The session brought together leading researchers to examine the latest scientific data, policy considerations, and consumer perspectives influencing juice consumption in the United States.
Key Takeaways from the Webinar
- Current research on 100% and diluted juice consumption trends across the U.S. indicate that consumption is low overall, as compared to other beverages, across age groups, sex and socioeconomic status. This is a consistent trend despite mounting evidence that those who do consume 100% and/or diluted juice have higher quality diets.
- Recommendations from the 2025–2030 Dietary Guidelines for Americans fail to consider important barriers to whole fruit and vegetable consumption and may lead to unintended consequences.
- Consumer perspectives currently lack clarity on important differences between juice categories, including characteristics and benefits of 100% juice.
- Practical advice to consumers should highlight 100% juice consumption in addition to whole fruit and vegetables, not instead of.
Speakers Bios
- Dr. Adam Drewnowski
- Professor of Epidemiology, University of Washington
- Director, Center for Public Health Nutrition, UW School of Public Health
- Dr. Keith Ayoob
- Pediatric Nutritionist
- Associate Professor Emeritus, Albert Einstein College of Medicine
- Nutrition Clinic Director, Children’s Evaluation and Rehabilitation Center at Einstein and the Children’s Hospital at Montefiore
