Get the Facts

Learn the Facts about Juice

There is lots of misinformation about juice out there. We break down the latest research to help answer your questions about the nutritional value of juice. Get the facts.


There is typically no added sugar content in 100% juice – just the natural sugar in fruit or vegetables.

In addition to unsweetened juice, there are other types of juice beverages which may include added sugars or other sweeteners. Juice drinks are not the same as 100% fruit juice and do not present the same nutritional profile or health benefits as 100% fruit juice.

How can you tell the difference between 100% juice and juice beverages?

Check the label. If the beverage is 100% fruit juice, it will say so.
Organic cold-pressed raw vegetable juices in glass bottles
Find Your Juice Match


When it comes to choosing healthy drinks, count benefits, not just calories.. 100% fruit juice is considered a “nutrient dense” beverage, meaning that, per calorie, it packs more nutritional value than other beverage choices. There is typically no added sugar in 100% juice – just the natural sugars found in whole fruit or vegetables

Because nutrition is more than just calories, it’s important to look at the whole picture: 100% fruit juice is a valuable source of key nutrients like vitamin C and potassium and it supplies a serving of fruit in each half-cup portion. 100% juice, like the fruits and vegetables it is made from, is also naturally fat free.


Trying to up your fiber intake? It’s a common misunderstanding that consuming 100% fruit juice instead of whole fruit significantly impacts fiber consumption. It doesn’t. In fact, only about 10% of dietary fiber in the overall US diet comes from whole fruit. Many fruits are not particularly high in fiber. A study in which whole fruit replaced fruit juice in the diet showed that whole fruit consumption increased an individual’s fiber consumption by only one gram.

With that said, the Dietary Guidelines for Americans notes that fruit juice is lower than whole fruit in dietary fiber. When consumed in excess, it can contribute extra calories. For that reason, at least half of your daily amount of fruit should come from whole fruits.

Breakfast with oatmeal and orange juice on white background top view


Juice & Lead

Children are not being over-exposed to lead in juice. In fact, juice is a food that the EPA recommends as part of a healthy diet to fight lead poisoning.

According to the Environmental Protection Agency, lead can be found in all parts of our environment – the air, the soil, the water, and even inside our homes. Therefore, many products that come from nature may contain trace amounts of lead. The US Food and Drug Administration (FDA) monitors levels of lead in food and drinks and has set an upper limit for lead in fruit juices at 50 parts per billion (ppb).

Juice & Arsenic

Reports about the possible presence of arsenic in some wines and other foods have raised questions about juice. Here’s what you should know: arsenic is a naturally occurring element in our environment. It is present in low levels in the air we breathe and in the crops we grow. Therefore it may be found in trace, harmless amounts in many naturally sourced foods.

Arsenic is not harmful in the trace amounts that it is found in naturally sourced foods and beverages. Federal regulatory agencies such as the FDA evaluate scientific data to determine levels that are safe in foods and beverages. The data routinely collected by the FDA indicates there is no safety concern for juice.

Juice & Glyphosate

To ensure safety, the Environmental Protection Agency (EPA) sets tolerances for pesticide levels, including glyphosate. The EPA limits (or tolerances) for residues are set at a level that reflects EPA’s determination that the pesticide can be used with “reasonable certainty of no harm.” These tolerance levels are considered safe based on survey estimates of daily food intake by adults and children.

Dental Health

drink and smile
Does drinking juice cause cavities?

There is currently no conclusive evidence related to 100% fruit juice and cavities in children.

Research conducted at the University of Baltimore concluded that consumption of 100% fruit juice was not associated with early childhood dental cavities. A study by the Department of Preventive and Community Dentistry at the University of Iowa found that among children who had proper personal dental hygiene habits, those who consumed 100% fruit juice exhibited a lower risk of dental cavities. A longitudinal study looking at children’s beverage consumption also found that drinking 100% juice was associated with fewer cavities in children over time.

While the research related to juice and dental health is limited, it has been proven time and time again that proper dental hygiene is the key to preventing cavities.