Get The Facts
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Learn the Facts about Juice!

There is lots of misinformation about juice out there. We break down the latest research to help answer your questions about the nutritional value of juice. Get the facts.


There is typically no added sugar content in 100% juice – just the natural sugar in fruit or vegetables. In addition to unsweetened juice, there are other types of juice beverages which may include added sugars or other sweeteners. Juice drinks are not the same as 100% fruit juice and do not present the same nutritional profile or health benefits as 100% fruit juice.

How can you tell the difference between 100% juice and juice beverages?

Find out how juice is made!


When it comes to choosing healthy drinks, count benefits, not just calories.. 100% fruit juice is considered a “nutrient dense” beverage, meaning that, per calorie, it packs more nutritional value than other beverage choices. There is typically no added sugar in 100% juice – just the natural sugars found in whole fruit or vegetables Because nutrition is more than just calories, it’s important to look at the whole picture: 100% fruit juice is a valuable source of key nutrients like vitamin C and potassium and it supplies a serving of fruit in each half-cup portion. 100% juice, like the fruits and vegetables it is made from, is also naturally fat free.


Trying to up your fiber intake? It’s a common misunderstanding that consuming 100% fruit juice instead of whole fruit significantly impacts fiber consumption. It doesn’t. In fact, only about 10% of dietary fiber in the overall US diet comes from whole fruit. Many fruits are not particularly high in fiber. A study in which whole fruit replaced fruit juice in the diet showed that whole fruit consumption increased an individual’s fiber consumption by only one gram. With that said, the Dietary Guidelines for Americans notes that fruit juice is lower than whole fruit in dietary fiber. When consumed in excess, it can contribute extra calories. For that reason, at least half of your daily amount of fruit should come from whole fruits.

Does drinking juice cause cavities?

There is currently no conclusive evidence related to 100% fruit juice and cavities in children. Research conducted at the University of Baltimore concluded that consumption of 100% fruit juice was not associated with early childhood dental cavities. A study by the Department of Preventive and Community Dentistry at the University of Iowa found that among children who had proper personal dental hygiene habits, those who consumed 100% fruit juice exhibited a lower risk of dental cavities. A longitudinal study looking at children’s beverage consumption also found that drinking 100% juice was associated with fewer cavities in children over time. While the research related to juice and dental health is limited, it has been proven time and time again that proper dental hygiene is the key to preventing cavities.