Vitamins & Minerals

Vitamins and minerals are essential to your overall health. Choosing foods and beverages rich in vitamins and minerals, like 100% juice, helps provide your body with the nutrients it needs.


Here are some of the primary vitamins and minerals found in many 100% fruit juices:

Vitamin C

Vitamin C can be found naturally in 100% juice, or juices can also be fortified with vitamin C. Vitamin C is crucial for the growth and repair of cells. It helps build strong bones, healthy teeth, skin, and cartilage, and is critical to a healthy immune system.

Vitamin C is found in a variety of juices including orange, grapefruit and other citruses, as well as apple, grape, pineapple, cranberry, tomato, beet and berry juices. Since vitamin C is concentrated in juice, some juices contain even higher levels of vitamin C than whole fruit.  Orange, grapefruit, pineapple, beetroot, carrot and tomato juice are especially good sources of vitamin C, offering least 10% of the suggested daily value.

Vitamin A

Plants contain beta-carotene, which can be converted to vitamin A by the body. Vitamin A is important for a healthy immune system, reproductive and eye health. Carrot and tomato juice are great sources of vitamin A.

Thiamin (vitamin B1)

Thiamin, also known as vitamin B1, helps the body process energy from the food we eat. It’s also important for muscle and nervous system function. Orange and grapefruit juice are good sources of thiamin.


Folate helps the body produce healthy cells and genetic material like DNA.  For pregnant women, getting enough folate helps prevent birth defects such as spina bifida. Orange juice is a good source of folate.


Potassium is one of the most abundant minerals found in juice. Potassium is essential to managing the body’s fluid balance and supporting healthy blood pressure. Potassium is also necessary for healthy nerve and muscle function. Orange, tomato, pomegranate, carrot, beetroot and pineapple are good sources of potassium.

Other Nutrients

Other nutrients like magnesium, vitamin B6 and vitamin K can be found in juice in smaller amounts (less than 10% of the daily value). In addition, many juices are fortified with nutrients such as potassium, vitamin C, E, A, D, and calcium. Some popular fortified juices include grape, cranberry, and apple juice.